Business promotion system

We theorize and develop models reflecting ongoing monitoring, dynamic response strategy establishment system and processes.

Performance Goals of research

Establishing a global public, media monitoring and analysis system

We develops and operates a monitoring and analysis system that can identify the public of global network media and systematically analyze public opinion trends in Korea.

We promote the big data industry and create an related environment to strengthen the national image and the efficiency of public diplomacy. And this contributes to growing the international competitiveness of Korea.

Annual Implementation Plan

• 1st Year
      

  [Theory and Foundation]
  Establishment of Research Infrastructure

  Data

  Select categories and targets for global public opinion monitoring
  Develop data collection process

  Global Opinion

  Conceptualize and theorize global publics and public opinion in context of networked media
  Research trends in global public opinion regarding Korea within networked media

  Public Diplomacy

  Build theory regarding significance and implications of big data application for public diplomacy
  Research efficient means of data application for management of Korea national image

• 2nd Year
      

  [Application and Verification]
  Commercialization of Research System

  Data

  Build DB; Advance pre-processing process; Develop analysis modules
  Design interface for visualization

  Global Opinion

  Empirically validate model for global information and news distribution
  Build and validate model for public opinion monitoring based on big data analysis

  Public Diplomacy

  Analyze state of Korean public diplomacy in context of networked media
  Analyze differences in Korean image and public opinion across online channels

• 3rd Year
      

  [Materialization and Diffusion]
  Diffusion of Research Outcomes

  Data

  Integrate system and combine intelligent search functions
  Combine machine learning and statistical analysis modules

  Global Opinion

  Identify solutions for unstable and conflictual public opinion in context of networked media
  Research global flow of information and diffusion of influence in context of networked media

  Public Diplomacy

  Explore possibilities for public-private cooperation in big-data-based foreign publicity
  Analyze the formation and interactivity of Korean Wave fan communities